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Category: Uncategorized

Social Media Strategy: How Do You Create a Video?

Posted on January 6, 2020 in Uncategorized

Video is an incredible way to create a strong brand. Visual information is very powerful. When people see something, there is a greater chance that it will be remembered if it is in video. Social Media is about having communications that are fun. Something that is very unusual about social media is that it is an almost contradiction in terms. In old media, material was created by a marketer and sent out to the customer. In social media, it is the customers who create the content and send it out to their friends.

This is why social media is so viral. To understand the viral effect, you have to understand Reed’s Law. The mathematics are involved but if you start with a beginning network of 2, that low number quickly becomes 1,092. Video is a powerful touch point that creates strong conversation “among friends”—customer and brand. It is a strong brand creator, but for it to work, video has to be created properly. If the video is done properly it will have a very negative effect.

To make video that creates a brand for you, the videos have to be able to be uploaded to the Web. To do this you will need a microphone and video camera that is compatible with your computer. You are trying to do a particular thing in your videos. You are trying to create a brand on a social media platform. To achieve this purpose, your videos must be quality, professional looking videos.

Many basic, consumer computers come with microphones and video cameras built in. At the time of purchase, explain to sales person what you have in mind. You want to post video on social media sights. Before you make your purchase, make sure that your machine has the proper equipment. If you desire a higher quality video you can purchase a webcam or digital video camera such as the Flip Video Camera. This camera is inexpensive, portable, and easy to connect to your computer. Keep in mind what you are trying to do. You’re not just trying to make videos—you are trying to create a brand through your videos. For this reason you should invest in better quality microphones, and a high quality video camera that allows you to record in high-definition.

To add music, transitions, and an introduction, and a closing to your video, plus delete mistakes, you will need video-editing software. Some computers have this pre-installed. Other makes of computers have software that can be downloaded. Again, at time of purchase, talk to the salesperson to make sure that you will have the proper equipment and software available to you to make the quality videos that are needed to create a world class brand. If you desire even more advanced movie editing, software companies make available powerful software that makes truly immersive videos. Some research at through search engines can find you the upper level software that you are seeking.

Your goal in doing video is to create a world class brand that begins a “conversation among friends”. To achieve this goal you will need a plan. Decide on the tenor of the video. Is it going to be serious, humorous, dramatic, educational, slice-of-life—-what? You will need to pick a subject that relates to your brand. If you’re trying to create a brand for Rihanna, you could video a concert and put it on a Page. The video can create new touch points for Rihanna’s brand. This video can be seen by her fans, your friends.

This video can then be downloaded so that friends can pass the video around to one another. This is a great strategy, because in contrast to people simply talking about the concert, now they can see the concert, over and over again. This video creates brand for Rihanna. Again, the only way to create a brand is by using quality video. This is why having the proper equipment is a must. If you don’t have the resources, don’t attempt to brand through videos. However, this hard work pays off. Don’t forget the numbers—in social media 2 becomes 1,092.

Videos have to be planned to achieve the success that we are looking for. If you are going to video a concert, make sure that you are in a physical position to make your subject look good. If Rihanna is fuzzy, can’t be seen well, or can’t be heard well, people will not want to listen to the video, and you’re sole purpose in making the video will be lost. The Ford Fiesta is bench mark in individuals creating a brand. In the case of the Ford Fiesta social media project, The Fiesta Movement, Ford allowed the participants of the project a lot of latitude, but the video assignments were structured.

Ford wanted the videos on Facebook to make the Fiesta look like a fun car, but a serious car. Ford did not want low quality, silly videos. Ford did not want the Fiesta to become the object of Jay Leno jokes. Ford wanted videos shot where there were a maximum amount of people, such as festivals, and block parties. To create videos that brand a product, serious planning and supervision must be done. Have an idea of what you are going to do. Have a script, an outline of what you are going to say in the video if there is audio, and adhere to it.

Few videos are perfect without editing. The idea behind the making of this video is to create brand. You want people to look at this video over and over again. To accomplish this, you will need to edit out mistakes and dead space. A nice touch would be to have a consistent opening and closing line.

You have to save your video to a Web-friendly format depending upon the computer that you buy. Saving the video is important in creating brand, so pay serious and close attention to format for your particular computer. The format for cell phones is or.3gp.

You must compress it to meet the restrictions of the site where you plan to upload it. Each video-publishing and sharing site you plan has different requirements and restrictions. You have to know all the restrictions and requirements of the sharing site you plan to use to house your video so that you’re videos are housed and compressed properly.

Naturally, the reason why you made this video is for it to be shared. You will need to upload it to a host that provides a video player, which allows people to view it. The best strategy for the viewing of your video is to put it on multiple distribution points. Some of the more popular and more robust sites are YouTube, Vidder, Vimeo, Dailymotion, blip.tv, and TubeMogul.

Dean Hambleton

dnhambleton@gmail.com

Why People Stay in Abusive Relationships

Posted on January 4, 2020 in Uncategorized

The news that R&B singer Chris Brown physically abused songstress Rihanna placed domestic violence in the spotlight once again. The drama that is playing out in front of millions of people between these two young celebrities is lived by millions of people around the world. This is not just a phenomenon of men abusing women. There are many men that live with abusive women. This is also not just an issue for heterosexual relationships. There are male and female same sex partnerships that exist on the foundation of abuse. The logical question to ask is why a person would stay in such a relationship. Yet, some people in these relationships will actually defend their partner’s abuses. Here are just some of the reasons why people stay in abusive relationships.

History Of Abuse
Some people were abused growing up or witnessed it first hand. Either way, abuse can become a part of what we consider a normal experience. The younger the abuse is experienced or witnessed, the more normal it can seem. Even when we know it is wrong and an experience we no longer want to have, we can find ourselves attracted to abusive relationships over and over again.

The cycle of abuse is not only prevalent for abusers. It is also prevalent for abuse victims. It takes an extraordinary effort to recognize this pattern of returning to abuse and then finding help to resolve it. This often involves therapy and belief analysis. It involves understanding those past experiences and seeing them as the really are. It involves forgiveness of our abusers, those that allowed it to happen, and ourselves.

Wanting To Help Your Partner
There are people that will actually defend their abuser. They make excuses for them and genuinely want to stand by their side to help them stop abusing. So they are willing to endure physical abuse themselves in the name of loving their partner through their abusive ways.

This may seem strange to many of us, but consider the following situation. A person that was raised by an alcoholic may become involved in relationships with substance abusers, and then try to save them. They couldn’t save their parents, so they instead try to save another. Similarly, a child that loves and respects a person that abuses may grow up to become an adult that subconsciously wants to help a love partner to stop abusing.

Again, there is a considerable amount of help and self-realization required to change this thinking. Without it, this individual may stay in this relationship and endure abuse after abuse in the name of love.

Damaged Self-Esteem
Some people feel that they deserve to be abused. They feel that their partner is the best person for them, and that they would be the loser if the relationship ended. The pain of abuse for them is not as devastating as the pain of losing the one they love.

This devolved state of self-esteem will make this person feel as if they are responsible for being abused. They will feel as if they provoked the abusive response, and even apologize for it. They want to be in that relationship, regardless of what they must endure.

Mistaking Abuse For Passion
There are those that confuse the rage of abuse with passion. They rationalize that if their partner was able to get that angry, then they must love them. Sometimes, these individuals may attempt to purposely provoke their abusers to strike them. For them, the abuse is a warped validation of care and love.

This is a violent version of “break up to make up”. The make up that follows abuse creates the illusion of love and care. It seems sincere and powerful. The belief that this is an expression of love has to change.

Shame
Many people try to hide their abuse because of the shame they feel. They feel others may think it’s their fault. Men that are abused by women believe others won’t see them as men. Same sex couples that are still “in the closet” are afraid of being outted.

For others, it may be the shame of possibly breaking up their family to leave. Religious and social beliefs can create the stigma that a person being abused caused the relationship to fail by abandoning it. There are also some places in the world where a spouse is considered property, and abusing that partner is unfortunately thought to be a right.

Those being abused will need to get passed the shame in order to let others know what’s taking place. Living in silence will not bring help. The shame causes the silence, which only allows the abuse to continue.

Afraid To Leave
Sometimes the most dangerous time of the relationship is when the abused person is ready to leave. The fear of loss can cause an abuser to escalate their violence to new levels. The person trying to leave can easily imagine every nightmare scenario after living with violence. In a way, leaving feels more like escaping.

Leaving safely will require help and planning. Reach out to the people you care about. If need be, contact a safe haven for those leaving abusive relationships. Have a plan for a safe place to stay where you ex-partner cannot find you. Alert the authorities and change your cell phone number.

The Bottom Line…
No one deserves to be abused. One hit leads to another. Abuse only escalates, and the triggers of the violence grow more plentiful. Get the help you need to free yourself of the relationship and the patterns of thinking that might lead you to another just like it. For more information, go to www.domesticviolence.org, or use your favorite search engine and type in “domestic violence” along with your state. You, or the people you love, do not have to live with violence anymore.

Celebrity Style – Rihanna

Posted on January 2, 2020 in Uncategorized

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